Essie Introduces New Line of Nail Wraps

Nail wraps … we’ve seen them line the shelves of drugstores nationwide and now Essie is trying to get a piece of the pie!

Essie has recently released their own set of “Sleek Stick” Nail Wraps in stores now. The 12 designs created by Essie Founder & Creative Director, Essie Weingarten, were inspired by the fashions seen on catwalks in New York and Milan. 

(colors from L to R, top to bottom: Over the Moon, Oh My Gold!, A to Zebra, Sneek-E, Glam It On, Don’t Cheetah On Me, Croc ‘N Chic, Steel the Show, Embrace the Lace, Stickers and Stones, Love to Love You, So Haute!)

I am loving the animal print patterns (especially the croc & snake) as well as the purple decal with the faux diamonds lining the side. 

I’ve seen nail decals that would be perfect for photo shoots or special occasions only (but how man of those are we going to?). These Essie wraps seem a little more muted and realistic to go with your everyday outfits and still last through the weekend.

At $10.25 each ($9.99 at Target.com ), each kit comes with an 18 nail applique strip, 1 cuticle strip, 1 nail file, a buffer and a sheet of instructions. 

How do you feel about nail wraps? Are you on board or totally over this trend?

Essie’s Spring 2011 Collection

**(Left to Right) French Affair, Coat Azure, Sand Tropez, Topless & Barefoot, Nice is Nice, Kisses & Bises

I’ve named every polish up until now. We’ll see what the future holds. It’s me, it’s what inspires me, what resonates. I have creative people help suggest names, and some of them are really good! But in the end, I decide. A name has to be witty and fun. It has to have personality, and it has to resonate with what I know women want. I think about a moment or something that inspires me, like a summer vacation. Sometimes, it’s an irreverent play-on-words, a funny story or theme. Ultimately, the names have to be memorable. -Essie Weingarten, Founder of Essie